The Old Coot is down on
PB&J!
By Merlin Lessler
I watched a celebrity chef
on daytime TV demonstrate how to make a peanut butter and jelly sandwich.
Except she called it PB&J. It’s yet another acronym forced on us by the invisible
“Bureau of Acronyms,” a movement hell bent to replace words with initials; I
can’t figure out most of them. Government bureaucrats spawn many of them: TSA,CDC,
FDA. Ours, is a government of alphabet soup, but the corporate and sports world
are responsible for many of them as well. It’s like water spilling over a broken
dam – GM, IBM, NASCCAR, NFL, PGA and the like.
I began my distaste for
acronyms when the company I worked for switched from its actual name (New York
State Electric and Gas Corporation) to NYSEG, pronounced “nice-egg.” I didn’t
like saying I worked for nice egg; it was always met with, “What’s that?” I’d
reply with a simple, “It’s the electric company.” Even my company identity was
reduced to initials; I was simply MWL on internal memos. In person, I was often
referred to a “Young Lessler,” if you can believe that.
So, when the celebrity
chef started her demo of making a “PB&J,” my hackles went up. They stayed
up as she started the process with fresh strawberries and a blender. They went
off the chart when pickles were placed on top of the peanut butter.
Peanut butter and jelly
sandwiches are sacred to me – still one of my go-to food items, unchanged in
make-up and name from the peanut butter and jelly sandwiches my friend, Sherwood,
and I packed in our army surplus knapsacks and headed into the woods on a hike.
The first thing we did, when out of sight of our mothers, was to plop down and
dig into our knapsacks and devour those sandwiches, washing them down with milk
from a metal canteen (also WWll surplus) that leached into the milk, giving it
an unforgettable metallic taste.
Some things, and names,
should never be changed! Peanut butter & jelly is at the top of the list. A
wonderful concoction, introduced to the world by Julia Davis Chandler in 1901,
not called PB&J then, not until sometime in the 1960’s, but still called by
the proper name by most of us old coots.
Old coots have only one
request of society, “Leave us and our “stuff” alone!” Starting with peanut
butter and jelly sandwiches. Next on the list are Oreo cookies, introduced to
the world in 1912. And, although there are variations on grocery store shelves,
the original version is still there. Snickers candy bars -born in 1930, have
sustained the same taste, but not the same, five cent price I paid when I was a
kid. Mars Candy Company learned from the great Coca Cola debacle of 1985, when
“New Coke” was introduced. It took only 79 days of customer revolt to get the
CEO to back down and return to the original recipe. I can only hope the
corporate world will start paying attention. “Don’t mess with success!” (Or my
stuff!)
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