The old coot can’t catch a
break (in price).
Article # 918, by Merlin
Lessler
This happens to me every
so often. I’ll go into a store, spot a rack of shirts with a sign that says,
“50% off!” I paw through it and find a bargain, then rush to the cashier’s line
with the fewest people in it. That’s usually a mistake; the line will come to a
halt because of a fussy customer, a yakker who talks too much and can’t find
their credit card in a purse or wallet that contains a historical record of
their life or the computer comes up with the wrong price creating the need to
call a manager who almost always takes five minutes or more to get there. I
stick it out as the “long line” I shunned quickly passes by. When it’s finally my
turn, the clerk scans the shirt and says, “That will be $30. I thought I was
getting it for half-off, $15. I protest, explain it came from the 50%-off rack.
The clerk scolds me, tells
me that if I had read the sign correctly, I would have known that I had to buy
two items to get 50% off the second item. Never mind, I say, and hand the shirt
back to the clerk and slink out the door, grumbling about false advertising.
The other sales gimmick, similar
to this, is found in grocery stores, “Buy one, get one free!” I never want two
of the items and notice that the base price seems higher than normal. So, I
don’t buy it! Some stores, and you have to learn this the hard way, will charge
you the half-price even if you don’t buy two. You can tell which stores won’t;
there is a pile of discarded items next to the register and grumbling customers
walking out the door.
Trick advertising pops up
all over the place. How about the car adds on TV that claim the price of that
Ford F-150 Truck is now $9,300 lower. I always think that’s the price of the
truck and then come to my senses and remember that these trucks cost more than
several of the houses I’ve purchased. They never mention the price you’ll pay. They
don’t dare. Even with the huge markdown it would be too much of a shock. These
are the same outfits that lure you in with a low lease price; $229 per month
for a brand new Toyota Camry. If you freeze the TV screen and read the fine
print you’ll see you need to fork over a down payment of $4,500 on that 36
month lease. If you do the math, you’ll discover, in reality, it adds $125 to
the monthly cost; you are simply prepaying that portion of the lease cost. You should never prepay a lease. If you get
into an accident and total the car, the dealer gets the entire insurance
payment; you get nothing. That $4,500 prepayment is gone.
Now, if you want a good
buy with no strings attached, you can buy the only piece of fiction I’ve ever
written, “Mystery on South Mountain,” on Amazon.com. It’s available as a Kindle
E-book for $2.99. You only have to buy one to get this great deal. LOL!
Comments, complaints!
Send to mlessler7@gmail.com
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