The Old Coot spots a strange process.
By Merlin Lessler
The male grocery buying process! It’s a marvel to behold, akin
to the Goodbye Process, the Male Clothes Buying Process, the Male Can’t Fold Process
and the other processes I’ve unearthed in my old coot quest for truth, justice
and the American way. This one, often goes unnoticed. A male goes into a
grocery store in search of 13 items, sometimes with a list, but more likely
with the items stored in his head. He’s not the primary shopper in the family; he’s
the “pick-up-a-few-items-now-and- then” guy. He sometimes grabs a basket, but
more often thinks he can do without, that he’ll be able to juggle the items for
the few minutes it will take to get them to the checkout counter.
He goes to the first aisle, passing the stacks of goods on
sale and picks up his first item. Let’s call this conquest #1, because this is
a war, he’s in enemy territory on a seek and destroy mission. He moves through
the aisles in a methodical process, secures all the items on his list in 3
minutes and 27 seconds and heads to the “express” checkout lane. “Coupons?
Store card? Need help with the bags? Want to donate a dollar to the bunion
scholarship fund?” No! No! No! No! He pays in cash, grabs his bags and leaves.
He didn’t get the best buys, nothing on sale, no two-for-the-price-of-one
deals, no unit price comparisons. Just the thirteen items on his list in under
four minutes. Ta Da! The male grocery shopping process!
There is a modified version of this process. I call it the Early-Bird
Grocery Buying Process. It’s usually old guys, like me. Early birds act as
though they are in a foreign country when they step into a grocery store: tentative,
unsure and anxious. They dart in and start by snatching a newspaper, the New
York Daily News or maybe the New York Times, an item in their comfort zone.
Then, they go for the few things they’ve picked up before: milk, bread and
frozen pizza. When there is something like baking soda on their list they don’t
know where to look. It requires a reconnaissance mission, a search through the
store, aisle by aisle.
The signs that state what is in each row don’t help, not
detailed enough. They are forced to do the unthinkable, ask for directions,
something they never do when driving a car and unable to figure out how to get
from A to B. But here, in this strange land, and nearly in tears, they ask.
And, often the response they get is, “It’s right behind you sir. Just turn
around.” That exposes yet another male defect: men don’t know how to look. But
that’s a topic for another day.
Comments? Complaints? Send to – mlessler7@gmail.com